L'Oreal thought Toni Ko was worth it.
In 2014, the internationally renowned cosmetics company acquired Ko's beauty powerhouse NYX for a rumored $500 million dollars, enough for a lifetime of margaritas sipped at the beach, if Ko had chosen to coast into an early retirement.
But ambitious Ko, who founded NYX at age 25 and established her makeup line as one of the most highly regarded beauty brands in the industry, craved a new reason to drive herself up every morning. Her unique skill set is undoubtedly bridging the gap between high quality products and low price points. So the innovator immediately dove into Round 2.
And PERVERSE was born.
Debuting at Coachella Weekend 1 this year, PERVERSE instantly attracted influencers Kylie and Kendall Jenner, and models Chanel Iman, Suki Waterhouse, Ashley Benson and Olivia Holt at the festival. During Weekend 2, PERVERSE hosted an official meet-and-greet with Arden Cho of “Teen Wolf” and Katherine McNamara of “Shadowhunters”.
Other celebrities spotted framing their faces with Ko’s sunglasses include Jessica Alba, Cara Delevingne and Rihanna.
As for brick-and-mortar stores, coming soon are five physical locations, including Topanga Canyon Mall, Hollywood Boulevard, Culver City Mall, and a flagship store in Downtown LA. On Saturday, May 21, PERVERSE opened their first store in Larchmont Village.
If history repeats itself, we know Toni Ko won’t rest until PERVERSE has all eyes on it.