I've always wanted to create a general market lifestyle brand about Asian culture and style as a point of departure that targets everyone (not just Asians and Asian Americans) who is interested in global culture and Asia in particular. Food is a great lens through which to consume culture. particularly the great diversity of Asian culture.

Our large-scale tasting events—Night Market, Grand Feast, and Opening Cocktails—are a lot of fun. Opening Cocktails this year will be hosted by Carol Lim and Humberto Leon, the tastemakers and founders of Opening Ceremony; I'm really excited to bring this interdisciplinary aspect to the Festival and to give voice to Asian style in cocktail culture and fashion through this event.

We are introducing a series of intimate dinners presented by HSBC. For instance, legendary French chef Daniel Boulud will be collaborating with Chinese master Susur Lee to create La Fête Chinoise at restaurant DANIEL. We're setting up lazy Susans, and the chefs have come up with an incredible tasting menu that pays tribute to Asian ingredients and French techniques—plus a lot of innovation.

Yes, we are planning to expand into top culinary capitals in the U.S. and are eyeing California at the moment.

Definitely not intentional! I think we are both blessed and cursed by having so much opportunity as second-generation Asian Americans (I'm actually first-generation but moved to the U.S. at an early age). Though I've worked in so many different fields—art history, media, finance, advertising--I feel like it is all somehow coming together through LUCKYRICE since, at my current "job", I am able to bring lessons learned as well as skills and contacts acquired throughout my career thus far.

I think Vivienne has shown us that it is possible to develop a lifestyle brand inspired by Asian culture and style but marketed to/consumed by a global audience.

Lately I've actually been having conversations about starting another print magazine. I feel like print is so dead that maybe it's time for it to be reborn. :) But seriously, I do think that there is a place for print as part of a multimedia mix.

I have two daughters, currently five and seven years old. I really want them to grow up with an appreciation of being Chinese. When they started telling me that they are "English" and not "Chinese", I knew I had to do something about it, so I started a "Chinese language and cultural learning" program for young children. Since we were the first to do this in downtown Manhattan five years ago, there was a lot of interest amongst globally-conscious parents; I love the fact that the majority of our students are not Chinese.

I am very fond of the time that I spent living and working in Hong Kong and France, but I'm raising my family in NYC and there's nowhere else I'd rather be right now. I do have a particular romance with Hong Kong and Paris though. I have a lot of family in Asia, so I visit often.

Contemporary art will always be a big part of me. I really learned about history, philosophy, sociology, and culture through the lens of art, since I got my undergrad degree in art history and my master’s degree in critical theory at Columbia. I still apply the same methodologies today at LUCKYRICE, since food is culture; it is perhaps more relevant than ever as a barometer of culture today, even more so than the fine arts.

So many! I do love the lounge at Jimmy's in the James Hotel—ironically, because the fantastic views up there remind me of the Hong Kong Harbor and I can wax nostalgic about my days there...